Lincoln Healthcare Events (Lincoln) is a privately held, for-profit company that produces best-in-class C-level conferences in healthcare services. Our mission is to help improve the effectiveness and efficiency of U.S. healthcare providers by advancing excellence in leadership, strategy and innovation. Lincoln has developed a reputation for providing visionary educational programs, unparalleled peer networking, exceptional customer service and memorable experiences. Over the next five years, we plan to launch several new conferences plus extend our core competency into strategy and performance improvement services.

Since our start in 1998 when we launched a leadership conference in long term care, our forte has been healthcare conferences which are high-end, high-touch, high-value. We try to provide exceptional value to both our healthcare provider and supplier clients, and continuously improve what we do. Over time, our goal has broadened and deepened — from creating the best conference experience of long term care executives' year, to helping advance management excellence among leaders in several healthcare segments, to becoming a catalyst for actual change and improvement of our overall healthcare system.

We are small (22–25 employees in 2012) and steadily growing. We would describe our culture as a “supportive meritocracy”. We have talented employees and are demanding in what we expect ourselves to achieve, tempered with a spirit of understanding, and a dose of fun. There is much sharing of ideas and collaborative teamwork. Our “typical” employee works hard, strives for excellence, does diverse work, has much autonomy, and finds what we do meaningful and enjoyable.

Lincoln appreciates the high commitment level of our employees and aspires to be a progressive, worthy employer for each of them. We believe in developing our employees' skills and career growth as much as possible. We also actively support a holistic work-life balance. We offer flexible hours, generous vacation/time-off policy, robust compensation and health benefits, a casual work environment, quality office space, a leading-edge parental leave policy and subsidized lunchtime yoga.

As a Marketing Communications Associate, you will be part of a marketing team which works closely with conference directors, operations and sales to attract sponsors and attendees to our events. Our B2B audience is primarily C-suite level executives within the healthcare provider community and supplier community.

The ideal candidate will have 2+ years experience in marketing, be adept at managing multiple projects at one time, can be relied on to meet deadlines, and can easily work in a fast paced environment as a team player. The position is best suited for someone who doesn't mind working extra hours and some weekends when necessary.

Resumes without cover letter and salary requirements will not be considered.

This position involves talking over our Community Hospital 100 Conference, which is now in its third year, driving its growth and profitability, and then launching additional conferences in the hospital sector, which we believe is ripe for growth. You will also fold in ancillary products over time — likely in the health policy and performance improvement areas. We plan to grow our hospital sector revenues from our current $1 ml. in revenues (approx.) to over $5 ml in the next five years.

Each of our conferences is like a small business and as such the Conference Director position is very hands-on. There are four major functional areas involved with producing our conferences: supplier sales, educational programming, attendee marketing and event planning. You would directly manage one sales person and indirectly manage functional colleagues within the company: education, marketing and operations (event planning).

An analogy that works for our conferences is they are like high-end restaurants, with you as the owner/operator. They have the potential to be very successful and profitable, but they do require close oversight and attention to detail. It's all about quality, and a narrow focus: striving to deliver an educational program for attendees that is unusually insightful and inspirational, an experience that is memorable (for both executives and their spouses), and a business development venue that is highly productive for suppliers. It's also about relationship-building with influential CEOs, sometimes one by one — you want them to become loyal fans and return each year and pass along the experience they've had via word of mouth to other CEOs. Over time, the conference becomes known as THE place to go, and the momentum you've built translates into success and rock-solid longevity.

As this is a very important leadership position at Lincoln you will have the opportunity to earn “equivalent equity” in the company over time, based upon achieving certain annual performance metrics.

Driven — From time to time it can be difficult to attract attendees, as our exclusive conferences correspond to very small target databases. The person who succeeds in this role works hard as a general rule, but also ramps up their efforts as well as creativity if and when the going gets tough. You are inherently highly motivated to achieve goals, and the converse applies as well — not reaching them is a real negative for you.

Entrepreneurial — A talent and an inclination towards new business launching is desired. You are also turned on by the prospect of essentially running your own business.

Quality, detail orientation — The Conference Director drives and maintains quality — he or she must care deeply about putting out a high quality “product” as well as be mindful of details and be inclined to personally dive in when necessary.

Figurehead role — The Conference Director is looked upon over time as a kind of embodiment of the conference they run. It is important for you to engender respect among both the provider and supplier audiences. Intelligence, integrity, passion, knowledge of people and the industry (over time) are some qualities that create that respect.

Developing relationships — An extrovert or at least halfway between introvert and extrovert will fare better than an introvert. It is valuable in this role to be able to form personal relationships with key providers, suppliers, advisory board members, leading consultants, etc.

Having a marketing sense — It's essential to have a close understanding of your provider audience. What content will be the most compelling for them? What overall theme as well as marketing messages will resonate with them?

Ambitious/mission oriented — the person who succeeds long term in heading up the hospital division wants to make a big mark or become highly successful in whatever they do. You may also find meaning from the mission of what you do. In the hospitals sector, that could be knowing that these are generally inefficient institutions who we are inspiring to improve in efficiency as well as quality. You will help catalyze change in the way hospitals provide care in the US.

People management ability — you have the ability to effectively manage other people.

Please send resumes to Janine Jandrositz
careers@lincolnhc.com